It's not about being good anymore.
Too many injuries to key players have ruined the NFL.
Even with teams I can't stand it takes the competition away. The Texan lost two key players and last weeks victory didn't seem like a win.
GB lost Aaron Rodgers. This makes a Bears fan's day.
Some teams seem better at health and their record shows it.
While some of the political turmoil has reduced ratings I think much of it also has to do with injuries. Most nationally televised games are scheduled in advanced on what would look like good matchups that previous season only to find star players are out. Imagine a Colts vs. Pats on MNF. You will get the diehard fans on one side but most viewers would not find it worth watching.
Probably your most valuable people in the NFL are position coaches. They are the ones who have to make improvements on the other 30 players on the roster. Backups rarely become stars anymore.
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