After the 2011 season, I'm inclined to believe that everything from January on was a lie. Irsay knew it was going to be well into the season before Luck would be ready, but that kills early season gate revenue + concession money as well as the optimism for the season, so instead they slowly ease into saying Luck is out for the year without ever actually saying as much until the season is so far gone that it's obvious to everyone. Hell, you had people like JMV thinking Luck was questionable/possible to start opening day.
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