Pierce and the whole offense needs to be getting targets deeper than they currently are. Making a defense have to protect a larger area, puts more strain on them. If they are struggling to make sideline passes, and then only passing 15 yards deep, there is very little space to actually be able to get open and subsequently there is little room to run the ball. Both Pierce and Pittman are good on deep balls, if not making the reception they have drawn a few pass interference penalties.
Pierce doesn't provide the same route running abilities of Pittman on shorter routes though, he just isn't as agile.
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